10 Ways to Keep Your Customers Happy for Improved Online Reviews

Every car dealership is in search of ways to keep customers happy, since acquiring a new customer costs 6 times more than retaining an existing one.

Here are 10 effective ways to retain existing customers and drive positive online reviews.

1. Always Listen to Your Customers

Pay undivided attention when customers reach out to the dealership. Listen patiently, repeat what you heard to confirm the issue, and then offer a speedy solution.

2. Show Gratitude

Thank and appreciate your customers on every possible occasion. Thank them when they make a payment, call for help, offer feedback, meet you in person, and more.

Remember, happy customers will return to your store rather than go to competitors.

3. Reward Your Loyal Customers

Dealers can choose to reward loyal customers. Whenever possible, go the extra mile and send gifts, post greeting cards on their special days, surprise them with offers or discounts, and more.

4. Be Clear & Genuine

Conversations with customers should be clear and genuine. Explain what customers can expect from your dealership, and deliver it.

Benchmark the way dealer staff handles customer complaints and try to improve their responses.

5. Know Your Inventory and Services

Usually, customers have a very short attention span when listening to the dealership. Make sure that your customer-facing staff are knowledgeable employees who have an in-depth understanding of the dealer inventory and services.

6. Publish & Promote Valuable Content

Share information that your customers may not be aware of, such as market insights, vehicle reviews, running promotions, and more.

Publishing trending contentimproves dealer awareness and brand recall among customers and prospects.

7. Respond to Your Customers

Don’t forget to respond promptly to your customers whenever they reach out, Try to respond within 6 hours. 

8. Personalize Your Customers Interaction

A subtle personal touch to your customer interactions and communication will make them feel important and happy. It shows your customers how important they are to the dealership.

9. Avoid Over Promising

Promise only what you can deliver. Over-promising and under-delivering can make your customers unhappy. Set realistic expectations and fulfill it to gain happy customers and positive customer reviews.

10. Value Your Customer’s Time

Don’t waste your customer’s time. Deploy trained and knowledgeable employees to interact with them.