Social Media 2022: 5 Customer Trends to Watch

Here’s a list of social media trends all set to transform auto retail.

1. Shoppers are now actually buying on social media

With the onset of the pandemic, social media consumption has increased exponentially and so has social shopping, and this trend is here to stay. Research reveals that social commerce will be an $80 billion industry by the end of 2025..

81% of people were already using social media to look for dealerships and dealer reviews even before the pandemic. This trend is also likely to stay up.

2. Long-form content is likely to make a comeback

The first half of 2021 was dominated by short-form content, but things changed eventually. Instagram Reels expanded to 60 seconds. Tik-Tok went on to 3 minutes.

These changes indicate one thing - long-form content is all set to retake some of the lost glory. If you want to engage more customers and drive reviews, don’t forget long-form content.

3. Customers will no longer like to call

Over 60% of customers and prospects prefer to text a business rather than call. According to Gartner, 60% of all customer service requests will come through digital platforms by the end of 2023.

4. Reels will keep contributing to Instagram’s success

Instagram users are looking for more entertaining video content. Dealerships need to heed this and try to create more reels in 2022.

Making a plain video is no longer enough, it needs be creative and innovative as well.

5. Influencer marketing will gain traction

During the pandemic, customers trusted more influencers than brands. Local influencer videos can be a huge icebreaker for retail businesses. .

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