6 Tips on How to Use Social Proof to Promote your Dealership Online
How do you get prospective car buyers
to buy from your dealership instead of the competition? One of the best ways to
influence their buying decisions is by building social proof.
Here’s how.
1. Showcase customer reviews and testimonials
Customer reviews can leave a positive
impact on your prospective customers and nudge them to engage with the
dealership.
To make it work, you need a steady
inflow of recent positive reviews. Request every customer in person when they
are still at the dealership or send them follow-up reminders via telephone,
text messages, or email. Once you receive positive reviews, publish them on
your auto dealer website and share on social channels like Facebook.
The Buyerater app can make the whole process incredibly easy for both dealers and customers. Watch Video.
2. Collaborate with local influences
Invite local influencers to guest post
on your Instagram and Facebook accounts. This can prove to be a great way to
build positive associations with their followers.
When social media influencers accept
your invite to go live or tell stories on your social accounts, their followers
are likely to end up following your dealership as these guest appearances have
a positive influence on them.
3. Use real-time statistics
Leverage real-time data to showcase
the value of your dealership.
You can display the cars sold and customers served on your website and social channels, provided you have impressive numbers.
4. Try influencer marketing
Influencer marketing is one of the effective ways to build celebrity social proof. Hire micro-influencers to promote your dealership on their social accounts.
5. Awards/ Certifications work
WHENEVER your dealership receives an award
or your team is certified in their areas of expertise, go all out to share it
with your target audiences.
Remember, consumers will always choose a certified or award-winning brand over the ones without any proof of merit.
6. Leverage local brand ambassadors
Brand ambassadors represent a
particular brand online. They endorse brands and influence fans to promote
business.
Local celebrities acting as brand
ambassadors can build powerful social proof for your dealership.
For more insights, Contact Us!