How to Communicate with Your Auto Dealership Customers during a Lockdown
For customer facing businesses like auto dealerships, every day is a challenge during a COVID-19 lockdown or near- lockdown. However, you can utilize this time to communicate and stay connected with your target audiences.
Here’s what you can do.
1. Rework Your Communication Plan
Depending on business goals, most car dealerships will have a communication plan which in most cases would not have factored in a pandemic lockdown. Now you need to rework it.
For instance, if your earlier goal was to improve dealership walk-ins, now you need to focus mostly on online leads.
Reassuring stakeholders of business continuity needs to be an important aspect of the plan.
2. Update Your Google My Business Listings
With shelter-in-place orders, your customers need to know your new business hours.
Update the days and hours when your auto dealership is open. This will help avoid customers visiting your dealership at the wrong time and going back home disappointed.
3. Improve Your Online Communication
Since a lot of your customers and staff are staying and working from home, you may need to focus on improving your online communication.
It will help if you start your selling process online as well.
4. Look for New Customers Online
Now, practically the only means to attract and convert prospects is through online platforms. Make the best use of it by planning effective digital marketing strategies to attract new customers to your car dealership.
Not many prospects would be looking to buy a ride at the moment. However, many of them would still need vehicle service or repairs.
5. Use Chat and Text for Safe Communication
Even when your customers are at the store, you can use chat and text to communicate and maintain social distancing.
6. Reassure Customers about COVID-19 Preventive Measures
Most customers are likely to be apprehensive about the safety of visiting a dealership even when service is due. Reassure your customers often about the safety measures deployed at the dealership.
For more information on how to communicate with your car dealership customers during a lockdown, Contact Us.