7 Different Ways to Protect Your Car Dealership’s Online Reputation
Here
are seven different ways of protecting your car dealership’s online reputation.
1. Google Your Car Dealer
Website Often
Google
can help you easily understand if your online reputation is taking a hit.
Googling your own dealership is the easiest way to keep a tab on negative
reviews and conversations as well.
2. Publish Regular Content
Regular
website content updates will ensure that your dealership stays on top of local
search results, driving down negative reviews and comments in search results.
3. Provide Excellent Customer
Service
No
one can shout down your car dealership if your customer service is excellent. This
is the one area that can make or break your online reputation. Keep a close eye
on it to drive positive reviews, prevent negative reviews, and protect your
online reputation.
4. Request Customers for
Reviews
Unless
you request customers to review your dealership, not many will take the time to
write one on their own.
It is
your responsibility to ask your happy customers to review your car dealership.
If not, you are leaving the field wide open for negative reviews.
5. Address Online Reviews
Promptly
Respond
to every review as soon as it is published. If you are confronted with a negative
review, respond with a calm mind and suggest a speedy resolution.
6. Analyze Your Threat &
Safety Zone
When
you receive a review, you need to carefully analyze if it is a threat to your
car dealership online reputation or not. Genuine negative reviews can be turned
into an opportunity to demonstrate your customer responsiveness, but poisonous
reviews that are deliberately planted by adversaries should be reported and
taken down promptly.
7. Revise Your Business Model, If required
If
your car dealership’s current business model is triggering a lot of negative
reviews, act on it immediately to salvage as many customer relationships as
possible.
For more information on protecting your car dealership online reputation and to know how Buyerater can help you, Contact Us.