5 Reasons Not to Entirely Remove Negative Online Customer Reviews

Negative reviews about your car dealership are naturally hard to tolerate, but it may not make business sense to entirely remove negative reviews. Here are five important reasons why.

1: Customer Feedback is Valuable

Here are two situations where your car dealership can get negative reviews.

• When your competitor promotes fake reviews to hurt your business. This should be promptly flagged, reported, and taken down. 

• When your customers are unhappy with your products or service. In this case, it makes sense to promptly engage the customer, offer a speedy solution, and move the conversation to private mode by providing your telephone number or email id. Customers who read the negative review will also see your prompt response, and that can help position your business as a proactive and caring dealership.

2: Help Your Car Dealership to Showcase Your Customer Commitment

A living business is likely to get negative reviews once in a while, which actually shows that your reviews are genuine. Remember, customers are likely to view dealers with only positive reviews with an element on suspicion. Instead of removing all negative reviews, use the negative reviews to showcase your prompt and caring response to customer complaints. 

3: Helps to fix Vulnerabilities

Negative reviews are important diagnostic opportunities to optimize your sales and customer service. Use them as opportunities to perfect your customer facing systems and processes. 

4: Alleys Suspicions

If your car dealership has zero negative reviews, then there is always the lingering suspicion if your positive reviews are trustworthy. 

Again the best way to build trust, show commitment, and manage negative reviews is by responding to the underlying issue in the best manner possible.

5: Brings Your Car Dealership Long-term Benefits

From fine-tuning your marketing strategy or improvising your customer facing systems and services, negative feedback can play a vital role in driving customer satisfaction and loyalty, only if your dealership is equipped to listen and make the necessary course corrections. 

As for driving more positive in-dealership reviews that work well for your dealership, there’s always Buyerater.

For more information, Contact Us.