Why Online Reviews are Essential for Your Car Dealership?
1: Car Dealership Reviews Improve
Local Search Visibility
Unique
and fresh content contributes to improved visibility. Customer reviews on your car
dealer website help in increasing the volume of new and unique content, improving your online visibility.
2: Acts as Trustworthy Social
Proof
Up
to 95% of prospects now read online reviews before stepping into a dealership,
and dealerships with a lot of good reviews usually sell more cars than others,
3: Increases Your Car
Dealership’s Trust Factor
Online
customer reviews are considered as trustworthy as personal recommendations by
up to 66% of prospects, even if they are written by strangers.
4: Help with Making Decisions
Online
reviews and social media conversations play a big part in decision-making.
Prospects trust fresh reviews more than older ones. You are literally leaving
money on the table if your reviews are older than 90 days.
5: Impacts Car Sales
The
difference between a 3 star consumer rating and a 4 star rating can be as great
as a 60% jump in sales. This is how
impactful online reviews can be.
6: Builds Connections with
Your Customers
Responding
to online customer reviews, both positive and negative, shows your
responsiveness to customer opinion and helps in building a strong connection
with them, which leads to improved sales.
Always
respond to customer reviews as soon as possible, but not later than 48 hours.
7: Converts Shoppers into
Regular Customers
The
star rating of your dealership plays a big role when potential car-buyers search
for car dealerships. Remember, it can be either a decision maker or a decision breaker.
Buyerater
can help you with online customer reviews, For more information, Contact Us.