Why Your Car Dealership Should Never Buy Online Reviews
1: Buying Online Reviews may be Illegal
With growing competition and the growing popularity of online reviews, the temptation to solicit paid reviews is quite palpable. However, paid reviews may be downright illegal under Section 5 of the FTC Act (15 U.S.C. 45).
2: It is Unethical
Every business should follow ethical practices, and so should your car dealership. For short-term profits, you shouldn’t lose long-term trust.
To earn customers, you need to work on your marketing and customer service, rather than taking a risky and unethical route like buying fake reviews.
3: Fake Reviews that are bought Won’t Work
Review websites now use intelligent algorithms and filters to detect and remove fake reviews. Even if you have paid for these reviews, chances are they will not stay for long on review platforms. Do not waste your money on buying fake online reviews.
4: Consumers May Lose Trust on Your Car Dealership
More than 72% of buyers trust positive online reviews. However, it is quite easy to spot reviews faked to promote businesses. Do not underestimate the intelligence of your prospects. If they come to know that your car dealership is buying reviews and posting on the review sites, then you will lose trust and credibility.
Why buy fake reviews when you can easily get your customers to post real reviews? Try Buyerater and know the difference.
5: Buying Reviews Can Damage Your Reputation
Will you ever trust a local store that only opened a few weeks back but has a lot of glowing online reviews? Of course not!
Some review platforms may even post consumer alerts on the business pages caught with fake reviews.
6: Earning Reviews Improves Your Car Dealership Ranking
There are completely legal and innovative ways like the Buyerater App, to improve your car dealership’s online reviews, and promote your website ranking. You will get positive reviews frequently, without having to fake it.
For more information on the risks of buying online reviews, Contact Us.