7 Top Reasons to Prioritize Online Customer Reviews for Your Car Dealership

With 88% of online customers trusting online reviews as much as personal recommendations, it wouldn’t be wrong if we tell you that online customer reviews are the #1 factor that determine your dealership’s online popularity.

Here are more reasons to prioritize online customer reviews for your car dealership.

1: Increasing Local Website Ranking Factor

Online reviews are one of the proven ways to improve your car dealership’s local ranking factor.

Since reviews are a form of user-generated content and an SEO factor, your ranking will automatically increase with the amount of reviews and ratings you receive.

2: Better Understanding of Consumers

Reviews help you understand customer priorities and expectations. This directly leads to better customer sensitivity on the part of the dealership and brand loyalty on the part of customers.

3: Trust Factor

Earning customer trust is a real challenge. It takes time and effort before your customers start trusting your brand, and online reviews can help you more than any other single tool.

The more the number of recent customer reviews, the more the trust in your car dealership.  

4: Attracts New Customers

Nothing earns the trust of prospective customers like online reviews earn customer trust. As little as four recent high-quality reviews and five star ratings are enough to nudge the fence-sitters to visit your dealership.

5: Acts as Social Proof

Customers are social beings and we are all interested in what others think about our purchase decisions. Since most of us do not have the time to personally ask our family and friends for recommendations, online reviews help us fill in the gaps, acting as social proof.

6: Gets Evangelists for Your Car Dealership

If you are a car dealer, then there is no better situation than having your customers promote your cars and services. Once customers leave five star reviews, they feel obligated to defend their judgement, which sparks a lot of exciting new conversations, and you’ll have a lot of evangelists in your local area.

7: Online Reviews Inspire Even More Reviews

One of the reasons to prioritize online reviews is that they inspire even more online reviews. Well written reviews encourage others to write reviews for you.