Why Car Buyers Search for Online Customer Reviews

Research reveals that about 92% of consumers read online reviews before they visit a dealership.

Here are some reasons why.

1: Improves Dealership Transparency

Reviews give prospective customers a reasonable idea about what to expect at the dealership. More than 68% of buyers trust a dealership that has both positive and negative reviews.

2: Acts as Personal Recommendation

Nothing can be as persuasive as individuals sharing their experiences about a dealership.

On any day, word of mouth is more trustworthy than paid promotions.

3: Helps Understand Customer Experience

Buyers look for reviews to understand what others have experienced at the dealership.  It helps to allay concerns and highlight advantages.

Conversely, negative reviews help dealers understand and address customer concerns before they can do any real damage.

4: Helps with Choosing the Best Ride

How do you find a vehicle that fits your needs the best?

With the market flooded with choices, prospects would usually like to do some research as well as talk to friends and relatives before they finally chose one. Online reviews are increasingly taking over this space as well.

6: Reinforces Individual Choices

For many buyers, online reviews work as powerful social proof that reinforce their own choices and help them pitch their decision to family and friends.